Tips on how to become an (equestrian) social media influencer

equestrian-social-media-influencerSocial media influencer marketing has become one of the most effective channels to reach modern day consumers. This tricky ones, that are increasingly hard to catch through conventional channels. Ironically, one of the oldest tricks in the book has become the key player in modern day marketing: word of mouth…. social media word of mouth that is: customers often prefer to research a brand on their own and only rely on feedback or recommendations from someone they trust. The impact of social media influencers on marketing campaigns is ever increasing as they are seen as experts in their particular field (i.e. Equestrian) and effective partners for sharing a particular brands’ message.

So, if you’ve been dreaming of becoming one of those respected social media influencers, how do you get there? Here’s a few top tips to get your started …

1.Be active, be selective and focus 

If you’re starting out with any social media channel, it’s best to have some content already up and running before your start ‘pushing’ your presence (for example 6-9 posts on Instagram). Post regularly to keep your followers engaged and interested and be active on the peoples accounts to show your own interest and alert them to your online presence. Keep in mind as a golden rule: quality over quantity. Don’t post for the sake of posting, rather wait a bit and post quality content of which you are proud, fits with your personal branding and really represents what you stand for. Only then will you be an attractive partner to the brands that feel like you could be a great spokesperson for their brand. Focus on finding your voice, your niche and speciality and stick with.

2.Engage, interact and build meaningful relationships

Despite that fact that, or maybe because, social media is not live personal interaction, there is an increased need to create meaningful relationships. A great way to get loyal followers is to engage in conversations with other social media influencers, like peoples work, work on collaborations and follow others. Most importantly: be real and be you. Nothing beats authenticity and genuine interaction. Read more about this here.

3.Keep going!

What? Only 2 followers gained today? Don’t give up! Rome wasn’t built in a day and neither was Kylie Jenner’s social media empire. Give it some time to build up a credible quality presence across multiple channels.

Still a bit lost? Get in touch, we can help you with your social media presence and personal branding!

5 thoughts on “Tips on how to become an (equestrian) social media influencer

  1. EquiPepper says:

    Such fantastic advice!

    I’ve been blogging for nearly 2 years and about a year ago after seeing some of my favourite blogs go on to win awards and again sponsorship/brand support I wanted to aim for that too.

    Since November I have won Haynets Rising Star award, been selected as one of Little Alf’s brand ambassadors for 2017, agreed a deal to work with Equus England and been involved with so many projects with companies and other bloggers.

    The change did just suddenly happen almost over night and everything just started to change. The advice I could add to your post would be to get on Twitter and start using the equestrian chat hours! They’re fantastic.

    Liked by 1 person

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