A little help from your friends

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One of the most challenging things about being an equestrian entrepreneur is that often you’re embarking on this exciting business journey alone. Which of course has many advantages when it comes to quick decision making, flexibility in working time and location and a sense of ownership among many others.

Sometimes though, you might need a little help from your friends. If you feel like you do, the don’t be afraid to ask! More likely than not, your friends will be very happy to give you some feedback, like to feel part of your entrepreneurial adventure and come up with some expertise and input that even you the google expert might not have been able to come up with.

What kind of help can you easily ask your friends? A few examples:

  • Growing your social media presence: don’t be ashamed to ask everyone in your network on both Facebook, Instagram, LinkedIn and wherever else you are showcasing your business to like, follow, comment and share. There is no obligation for them to do so, so if they don’t want to, they won’t, but there is no harm in asking… It’s a great way to get that slow-moving social media snowball rolling!
  • Financial / legal expertise: zero budget and want to do things right? There might be someone in your network that can help you with the basics or refer you to the right person fitting your needs and budget.
  • Testimonials and references: chances are, you will have worked with some of your friends in the past. Ask them for a referral relevant to your current business, or for them to test your products and provide feedback, which you can then showcase on your website or social media profile (#credibility)
  • Business opportunities: if you are starting any kind of equestrian business, it’s highly likely a lot of your friends are either interested in or already have a network in the business. Ask around: anyone looking to list new technical breeches? Anyone who would like to host an equestrian wellness clinic etc etc anything that will get you started will fuel your business and create momentum.
  • Monday motivation: ohhh it’s so hard to stick to your guns, keep going and plow through those inevitable entrepreneurial dips. Have a friend on speed dial whom you know will help you get your priorities straight, remind you that you’re doing the right thing and provide that much-needed #mondaymotivation.

 

Of course, for all other business and brand building topics, an extensive equestrian network and years of sales and marketing experience, you can always give The stylish equestrian consulting a call.

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