Focus

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If you’ve been part of one of my coaching series, or free call sessions, then you must have heard me going on about the importance of focus at least more than once. It is so tempting for entrepreneurs, especially if you are working alone, to get caught up in the never-ending ‘to do’ list, trying to do everything at the same time and end up getting… well… not getting a whole lot done.

Here are some TOP TIPS to help you focus on what’s really important for your business:

If it doesn’t fit… don’t do it!

Of course, we all need to pay the bills, fix the bug in the website, call the plumber to get that leak fixed, scroll through the latest Instagram posts or work on the technical drawings of the latest design about to launch, but does it all have to be done right now at the same time? And, is what you’re doing really contributing to your long-term vision, or is it just fun / a distraction? Focus on what’s really going to drive your business, prioritize a few essential to do’s and go for it 100%.

When in doubt, ask yourself the question: what would my boss tell me to do right now?

“nerd hour” vs “play hour”

OK, so 100% focus and doing everything in line with your business vision sounds great, but we can’t be all-in all the time. Carve out two separate time slots in your busy agenda: one for “nerd hour”: the time in which your only priority is to get those bills paid, update the database, work on your long term marketing plan or sort out your office. Then, plan another one for “play hour”: the time in which you let your brain rest a bit, get creative, have a coffee in a new place, be inspired, go to a museum, anything that gets you to think about your business from a different perspective, and helps you relax and re-charge for another busy day of being a best-in-class entrepreneur.

Get it done, then time for fun

Getting ahead in business and staying motivated to reach your seemingly impossible goals can be really hard, you might find yourself losing focus of the really important things that will really drive your business…. especially if you are in the start-up phase. One thing that I’ve learned myself is that if I get the hard, annoying, difficult stuff out of the way first and then allow myself to work on the things I really love, I get a lot more done in the day and it feels like a little reward every time I do so. And, make sure you celebrate your little victories (website live, first product shipped, first 100 followers on Instagram…..) with your friends, loved ones and/or business coach.

Need help structuring your time, finding what’s the most important thing to focus on for your business or just start-up support in general?

GET IN TOUCH 

for a free of charge 30 MIN start-up call

Four seasons in one day

Kudamono

You’d think I was referring to the current European weather conditions, but no, actually, I’m referring to one of the branding workshops I recently ran with German Equestrian premium casual fashion brand Kudamono.

Kudamono, founded in 2016 by experienced fashion designer and avid equestrian Nele Obst, offers a unique point of view to the equestrian world by providing immaculate styles, casual street to stable looks and technically top-notch garments hero-ing all-time favorite: denim.

Although they already have an established brand with a very distinct voice, story and point of view, they got in touch with ‘The stylish equestrian consulting’ to help take their business to the next level.

After a few initial phone calls determining the exact challenges Kudamono was currently facing and goals they wanted to reach, we decided that a full day workshop would be the best option for them.

In this 1 DAY workshop we covered four seasons in one day:

1. Branding health check and (re) positioning

2. Marketing communication strategy and planning

3. Social media marketing strategy

4. Retail / B2B marketing strategy

A super intensive, but fun and productive day I would say!

 

Need help kick-starting, re-positioning or branding your business?

Interested in a brand health check or intensive workshop?

Get in touch with The stylish equestrian today for a free 30min call

 

Brand coaching + visibility​: a winning​ team

EQ Athletica Product review 3I’ve had the pleasure over the past few months to work with a young entrepreneur to start up a new line of technical riding breeches: EQ Athletica. Manon Schuten, the founder, is the visionary behind the brand, the designer and the one with the drive to launch an innovative new product into a difficult and saturated market.

I’m incredibly proud to say that this week the brand has gone live and is ready to sell via their online shop thanks to an intensive coaching process including the definition of the brand story, the USP, defining the communication strategy and determining a long-term growth strategy.

One of the benefits of working with The stylish equestrian consulting as your brand growth partner is that we can offer not only tailor-made start-up coaching or brand re-positioning, but also immediately offer a platform for visibility to a targeted equestrian audience by leveraging The stylish equestrian social media (Instagram, Facebook and blog): Brand coaching + visibility: a winning team

Go have a look at the latest product review for EQ Athletica’s first line of technical breeches and get in touch if this could be an option to help boost your brands’ awareness and visibility.

The stylish equestrian consulting collaboration with Equitrends Magazine

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Equitrends is THE magazine for retailers, producers, and service providers in equestrian sports. With a focus on the German, Austrian and Swiss market, but with a reach going far beyond the Germanic countries in Europe, Equitrends is the ultimate business to business equestrian platform.

They not only provide a monthly magazine, but are also actively present at the bi-annual SPOGA horse trade fair in Köln with their SPOGA awards program recognising excellence in a variety of categories, but also have a strong collaboration with E-Horses working on providing social media and marketing support.

Screen Shot 2017-06-30 at 08.43.35The stylish equestrian consulting teamed up with Equitrends initially on a style post for their April 2017 issue (read the April article here: equitrends_0417_Archiv country style), which is all about contemporary country style. They have since extended the collaboration to a regular column about winning with social media in the equestrian world. (read the May article here: equitrends_0517_Archiv social media schule )

 

The June issue will be out any day now, you can go to their website and order your trial edition for free right here.

Special thanks goes out to journalist and contributor for Equitrends magazine Jeannette Aretz.

The stylish equestrian shooting with Kathleen Keller

IMG_9430The stylish equestrian had the opportunity to collaborate on an exceptional project together with Kathleen Keller.

Kathleen, a pro dressage rider with an eye for style, had the ambition to share her love for fashion with her followers on her social media platforms in a more elaborate and professional way. This is where The Stylish Equestrian came into the picture, quite literally into the picture as I acted not only as stylist, artistic director, but also photographer.

DSC_1009Kathleen and I worked together closely on finding her the best styles, brands and looks for her blog posts and she invited some of the people she has been collaborating with in the past to join in on the shoot as well. Working closely together with Maaike from No Concept, Tanja from Tau Stiland Ina from Bella Mo was an absolute pleasure.

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We kicked off the 2 days with some rigid planning of sets, horses and locations, then we went full steam into shooting and ended up with over 1500 quality pictures from over 20 outfits / situations.

 

The project resulted in 2 amazingly fun and productive days providing not only the desired content for Kathleen’s blog posts, but also an abundance of content for the brands involved.
Screen Shot 2017-05-30 at 17.51.54A special thank you to the participating brands: Kathleen Keller’s main sponsors Euro Star and Roeckl, but also KEP Italia, Asmar Equestrian, Aztec diamond Equestrian, Ariat, Uhip, Petrie and Donani.

Make sure to keep a close eye on Kathleen’s blog, Instagramand Facebook feeds to see all of her style and equestrian lifestyle posts.

Would you also like to book a styling session, photoshoot or does your small business need commercial business support, please get in touch contact@thesylishequestrian.com.

Have a stylish ride!