If you’ve been part of one of my coaching series, or free call sessions, then you must have heard me going on about the importance of focus at least more than once. It is so tempting for entrepreneurs, especially if you are working alone, to get caught up in the never-ending ‘to do’ list, trying to do everything at the same time and end up getting… well… not getting a whole lot done.
Here are some TOP TIPS to help you focus on what’s really important for your business:
If it doesn’t fit… don’t do it!
Of course, we all need to pay the bills, fix the bug in the website, call the plumber to get that leak fixed, scroll through the latest Instagram posts or work on the technical drawings of the latest design about to launch, but does it all have to be done right now at the same time? And, is what you’re doing really contributing to your long-term vision, or is it just fun / a distraction? Focus on what’s really going to drive your business, prioritize a few essential to do’s and go for it 100%.
When in doubt, ask yourself the question: what would my boss tell me to do right now?
“nerd hour” vs “play hour”
OK, so 100% focus and doing everything in line with your business vision sounds great, but we can’t be all-in all the time. Carve out two separate time slots in your busy agenda: one for “nerd hour”: the time in which your only priority is to get those bills paid, update the database, work on your long term marketing plan or sort out your office. Then, plan another one for “play hour”: the time in which you let your brain rest a bit, get creative, have a coffee in a new place, be inspired, go to a museum, anything that gets you to think about your business from a different perspective, and helps you relax and re-charge for another busy day of being a best-in-class entrepreneur.
Get it done, then time for fun
Getting ahead in business and staying motivated to reach your seemingly impossible goals can be really hard, you might find yourself losing focus of the really important things that will really drive your business…. especially if you are in the start-up phase. One thing that I’ve learned myself is that if I get the hard, annoying, difficult stuff out of the way first and then allow myself to work on the things I really love, I get a lot more done in the day and it feels like a little reward every time I do so. And, make sure you celebrate your little victories (website live, first product shipped, first 100 followers on Instagram…..) with your friends, loved ones and/or business coach.
I’ve had the pleasure over the past few months to work with a young entrepreneur to start up a new line of technical riding breeches: 
The stylish equestrian consulting teamed up with 
The stylish equestrian had the opportunity to collaborate on an exceptional project together with 
Kathleen and I worked together closely on finding her the best styles, brands and looks for her blog posts and she invited some of the people she has been collaborating with in the past to join in on the shoot as well. Working closely together with Maaike from 
A special thank you to the participating brands: Kathleen Keller’s main sponsors 
The stylish equestrian consulting 