A life with horses

One of my favorite projects this year has been working with¬†fellow entrepreneur, equestrian lifestyle blogger, journalist, mom, and friend Jeanette Aretz. She has built up an incredibly loyal group of followers of blog as well as her Facebook and Instagram account by writing about a wide variety of equestrian topics in her “straight to the point with a touch of humor” kind of style.

One of the biggest questions that always pops up when working with riders as well as bloggers is how to actually start making a little bit of money out of all the hard work that has been put into creating a blog and community online.

In the case of A life with horses, Jeanette had already offered an equestrian lifestyle advent calendar last year, but this year wanted to step it up a notch and make sure that everyone that enjoys her blog would also be able to purchase her very personal and picture-perfect product.

We worked together on a tailor-made Go-to-Market strategy specifically suiting her style, audience, and resources and … so far so good!



Want to know more about how to turn your equestrian lifestyle social media platforms into a source of revenue?