Focus

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If you’ve been part of one of my coaching series, or free call sessions, then you must have heard me going on about the importance of focus at least more than once. It is so tempting for entrepreneurs, especially if you are working alone, to get caught up in the never-ending¬†‘to do’ list, trying to do everything at the same time and end up getting… well… not getting a whole lot done.

Here are some TOP TIPS to help you focus on what’s really important for your business:

If it doesn’t fit… don’t do it!

Of course, we all need to pay the bills, fix the bug in the website, call the plumber to get that leak fixed, scroll through the latest Instagram posts or work on the technical drawings of the latest design about to launch, but does it all have to be done right now at the same time? And, is what you’re doing really contributing to your long-term vision, or is it just fun / a distraction? Focus on what’s really going to drive your business, prioritize a few essential to do’s and go for it 100%.

When in doubt, ask yourself the question: what would my boss tell me to do right now?

“nerd hour” vs “play hour”

OK, so 100% focus and doing everything in line with your business vision sounds great, but we can’t be all-in all the time. Carve out two separate time slots in your busy agenda: one for “nerd hour”: the time in which your only priority is to get those bills paid, update the database, work on your long term marketing plan or sort out your office. Then, plan another one for “play hour”: the time in which you let your brain rest a bit, get creative, have a coffee in a new place, be inspired, go to a museum, anything that gets you to think about your business from a different perspective, and helps you relax and re-charge for another busy day of being a best-in-class entrepreneur.

Get it done, then time for fun

Getting ahead in business and staying motivated to reach your seemingly impossible goals can be really hard, you might find yourself losing focus of the really important things that will really drive your business…. especially if you are in the start-up phase. One thing that I’ve learned myself is that if I get the hard, annoying, difficult stuff out of the way first and then allow myself to work on the things I really love, I get a lot more done in the day and it feels like a little reward every time I do so. And, make sure you celebrate your little victories (website live, first product shipped, first 100 followers on Instagram…..) with your friends, loved ones and/or business coach.

Need help structuring your time, finding what’s the most important thing to focus on for your business or just start-up support in general?

GET IN TOUCH 

for a free of charge 30 MIN start-up call

Four seasons in one day

Kudamono

You’d think I was referring to the current European weather conditions, but no, actually, I’m referring to one of the branding workshops I recently ran with German Equestrian premium casual fashion brand Kudamono.

Kudamono, founded in 2016 by experienced fashion designer and avid equestrian Nele Obst, offers a unique point of view to the equestrian world by providing immaculate styles, casual street to stable looks and technically top-notch garments hero-ing all-time favorite: denim.

Although they already have an established brand with a very distinct voice, story and point of view, they got in touch with ‘The stylish equestrian consulting’ to help take their business to the next level.

After a few initial phone calls determining the exact challenges Kudamono was currently facing and goals they wanted to reach, we decided that a full day workshop would be the best option for them.

In this 1 DAY workshop we covered four seasons in one day:

1. Branding health check and (re) positioning

2. Marketing communication strategy and planning

3. Social media marketing strategy

4. Retail / B2B marketing strategy

A super intensive, but fun and productive day I would say!

 

Need help kick-starting, re-positioning or branding your business?

Interested in a brand health check or intensive workshop?

Get in touch with The stylish equestrian today for a free 30min call