Brand coaching + visibility​: a winning​ team

EQ Athletica Product review 3I’ve had the pleasure over the past few months to work with a young entrepreneur to start up a new line of technical riding breeches: EQ Athletica. Manon Schuten, the founder, is the visionary behind the brand, the designer and the one with the drive to launch an innovative new product into a difficult and saturated market.

I’m incredibly proud to say that this week the brand has gone live and is ready to sell via their online shop thanks to an intensive coaching process including the definition of the brand story, the USP, defining the communication strategy and determining a long-term growth strategy.

One of the benefits of working with The stylish equestrian consulting as your brand growth partner is that we can offer not only tailor-made start-up coaching or brand re-positioning, but also immediately offer a platform for visibility to a targeted equestrian audience by leveraging The stylish equestrian social media (Instagram, Facebook and blog): Brand coaching + visibility: a winning team

Go have a look at the latest product review for EQ Athletica’s first line of technical breeches and get in touch if this could be an option to help boost your brands’ awareness and visibility.

Boosting your brand visibility with targeted social media collaborations

4 seasons in one day

You want a very select group of consumers to get to know your brand, but you’re not sure how to go about it?

Why not work with a select group of social media influencers who can not only showcase your brand to an extremely targeted audience, but also endorse your products with genuine support and product reviews for increased credibility.

A good example is thestylishequestrian.com: a platform that showcases the latest trends and provides daily inspiration for the ultimate street to stable lifestyle. Working with the stylish equestrian has brought small businesses new distribution opportunities and large brands the targeted visibility they require for growing their brand with the right audience.

The stylish equestrian provides tailored visibility packages that include visibility in the signature sets on multiple social media platforms, but also brand ambassador programs that include product reviews, Instagram endorsement to over 31K followers and the option to run give-away competitions.

Want to work with The stylish equestrian or need some advice on how best to increase your brand visibility?

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How to get more likes on Instagram – equestrian style…

Screen Shot 2017-02-16 at 17.12.26.pngData tells us that colorful pics, particularly those predominantly washed in blue, get the most likes on Instagram (blue, really?). But it takes more than a fast filter to attract, and engage, a dedicated following on instagram.

I’ve done some searching to find the magic formula… which unfortunately doesn’t exist. I did however come across some top tips from the fashion industry and have translated them into equestrian relevant instagramming tips and tricks.

 

1. Be you

If you want to build a real presence on Instagram, you must first and foremost “be you” or keep it real (read more on that here….), and although you should keep your followers engaged with a regular flow of relevant and curated content, there should not be an overdose of you. Most successful instagrammers and bloggers mix it up with a few personal posts and other original content. So maybe mix up the horse selfies or Eskadron sets with a spontaneous snap or an impression of your beautiful barn surroundings.

2. Find your groove

Finding your groove applies to how you pace your posting to the general ‘theme’ of your stream. Being consistent helps followers to get a sense of who you are and really get connected to your point of view. It took me over a year to find my groove, but paying close attention to what your followers want to see, is worth the time spent and the homework done. Find what they love and suits you best and stick with it. This takes time and there will always be a pic with a little less engagement, but keep going. Do you have great shots of you and your horse at competition, or are you best at artistic seat shots, and do your followers respond to these? Keep’m coming!

3. Connect

Want to gain engagement fast without compromising your account by using one of the many like-follow bots out there? Connect! Connect with accounts you love and the ones with followers that you think would be a great fit for your account. Find a creative way to collaborate (don’t just ask for a shoutout, there needs to be a benefit for both of you!) and be active on their accounts. On my own account (@the_stylish_equestrian currently at 28.4K followers) a major growth boost has come from my collaborations with larger accounts in the form of special edition blog posts. This not only got me noticed, but also landed me some great new Instagram friends.

Would you like an objective editing eye to have a look at your Instagram and help you find your groove?

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To #hashtag or not to #hashtag

hashtag-horseWelcome to the wonderful world of the #hashtag. What was once upon a time the key to press to indicate confirmation on a dial phone or representing a number in written text, is now THE symbol for social media communication.

#confused? No problem, here’s the lowdown on what it is, why and when you should use it, and … when to cool it on the #hashtag usage (i.e. when it becomes #awkward)

 

#WHAT

A hashtag is a type of label used on social media platforms which makes it easier for users to find messages with a specific theme or content. Users create and use hashtags by placing the “#” in front of a word or unspaced phrase, either in the main text of a message or at the end.

#WHY

Searching for that hashtag will yield each message that has been tagged with it. A practical example, on Instagram, the hashtag #horse allows users to find all the posts that have been tagged using that hashtag.

#WHEN to #hashtag and #WHEN NOT to #hashtag

You can use hashtags on a variety of social media like Facebook, Instagram, Twitter, Google+, Vine, Pinterest etc etc. Let’s focus on two examples:

Twitter: This is really where the whole hash tagging phenomenon got started, and Twiter offers a bit more versatility in hashtags than with other social media. Twitter hashtags are used to denote topics of conversation, which can then become ‘trending’. In the ‘trending’ sidebar you can find a list of popular hashtags you might be interested in. Recent ‘trending’ hashtag examples: #trump, #beyonce or more relevant for equestrian businesses #horsehour.

Instagram & Facebook: : Hashtags can be used to complement photos shared on Instagram (& Facebook) and help you discover new accounts and pick up followers. Some hashtags were created specifically for Instagram photo challenges like #tbt (throw back thursday – THE retro photo #).

Hashtags can help you gain awareness and followers if used correctly, within context and sparingly: #do #not #over #do #it #because #it #makes #you #look #a #bit #silly….

In order to be successful with (Instagram) hashtags, it’s important to be strategic about your hashtag usage. The “most popular” Instagram hashtags are just simple words, and while tagging #love #happy #fun may get you a few more likes, it’s not going to do much for your growth long term. Instead of using the most popular Instagram hashtags, it’s better to use the top Instagram hashtags that have an engaging community behind them and are specific to your audience i.e. #equestrian, #oldenburger #dressage.

In fact, the narrower the scope of the hashtag, the more engaged the users usually are. You can even go as far as creating your own # and continue using it a on all your communication.

screen-shot-2017-02-02-at-17-29-02The maximum hashtags you can use on an Instagram post is 30. But, 30 really is overdoing it a bit. Posting a wide variety of hashtags in your caption doesn’t look great, and could come across as a bit too promotional and slightly inauthentic. Instead, try choosing a few relevant hashtags that are most representative of your photo to use in your caption, and if you’d like to add more, then you could choose to add the rest in the first comment.

Here’s a list of a few popular Equestrian hashtags to get your started:

#equestrian #stallion #horsesofinstagram #andalusian #instahorse #horse #grateful #olympics #twohearts #horses #equine #horstagram #caballo #pferd #cheval #dressage #horseriding #pony #horselover #love #equinelove #horsetagram #horsebackriding #jumpinghorse #jumping #horselove #equestrians #equestrianlife

Still a bit lost? We can help you find the best ‘hash tagging strategy’ to build your business or grow your personal branding.

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Tips on how to become an (equestrian) social media influencer

equestrian-social-media-influencerSocial media influencer marketing has become one of the most effective channels to reach modern day consumers. This tricky ones, that are increasingly hard to catch through conventional channels. Ironically, one of the oldest tricks in the book has become the key player in modern day marketing: word of mouth…. social media word of mouth that is: customers often prefer to research a brand on their own and only rely on feedback or recommendations from someone they trust. The impact of social media influencers on marketing campaigns is ever increasing as they are seen as experts in their particular field (i.e. Equestrian) and effective partners for sharing a particular brands’ message.

So, if you’ve been dreaming of becoming one of those respected social media influencers, how do you get there? Here’s a few top tips to get your started …

1.Be active, be selective and focus 

If you’re starting out with any social media channel, it’s best to have some content already up and running before your start ‘pushing’ your presence (for example 6-9 posts on Instagram). Post regularly to keep your followers engaged and interested and be active on the peoples accounts to show your own interest and alert them to your online presence. Keep in mind as a golden rule: quality over quantity. Don’t post for the sake of posting, rather wait a bit and post quality content of which you are proud, fits with your personal branding and really represents what you stand for. Only then will you be an attractive partner to the brands that feel like you could be a great spokesperson for their brand. Focus on finding your voice, your niche and speciality and stick with.

2.Engage, interact and build meaningful relationships

Despite that fact that, or maybe because, social media is not live personal interaction, there is an increased need to create meaningful relationships. A great way to get loyal followers is to engage in conversations with other social media influencers, like peoples work, work on collaborations and follow others. Most importantly: be real and be you. Nothing beats authenticity and genuine interaction. Read more about this here.

3.Keep going!

What? Only 2 followers gained today? Don’t give up! Rome wasn’t built in a day and neither was Kylie Jenner’s social media empire. Give it some time to build up a credible quality presence across multiple channels.

Still a bit lost? Get in touch, we can help you with your social media presence and personal branding!