A little help from your friends

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One of the most challenging things about being an equestrian entrepreneur is that often you’re embarking on this exciting business journey alone. Which of course has many advantages when it comes to quick decision making, flexibility in working time and location and a sense of ownership among many others.

Sometimes though, you might need a little help from your friends. If you feel like you do, the don’t be afraid to ask! More likely than not, your friends will be very happy to give you some feedback, like to feel part of your entrepreneurial adventure and come up with some expertise and input that even you the google expert might not have been able to come up with.

What kind of help can you easily ask your friends? A few examples:

  • Growing your social media presence: don’t be ashamed to ask everyone in your network on both Facebook, Instagram, LinkedIn and wherever else you are showcasing your business to like, follow, comment and share. There is no obligation for them to do so, so if they don’t want to, they won’t, but there is no harm in asking… It’s a great way to get that slow-moving social media snowball rolling!
  • Financial / legal expertise: zero budget and want to do things right? There might be someone in your network that can help you with the basics or refer you to the right person fitting your needs and budget.
  • Testimonials and references: chances are, you will have worked with some of your friends in the past. Ask them for a referral relevant to your current business, or for them to test your products and provide feedback, which you can then showcase on your website or social media profile (#credibility)
  • Business opportunities: if you are starting any kind of equestrian business, it’s highly likely a lot of your friends are either interested in or already have a network in the business. Ask around: anyone looking to list new technical breeches? Anyone who would like to host an equestrian wellness clinic etc etc anything that will get you started will fuel your business and create momentum.
  • Monday motivation: ohhh it’s so hard to stick to your guns, keep going and plow through those inevitable entrepreneurial dips. Have a friend on speed dial whom you know will help you get your priorities straight, remind you that you’re doing the right thing and provide that much-needed #mondaymotivation.

 

Of course, for all other business and brand building topics, an extensive equestrian network and years of sales and marketing experience, you can always give The stylish equestrian consulting a call.

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Four seasons in one day

Kudamono

You’d think I was referring to the current European weather conditions, but no, actually, I’m referring to one of the branding workshops I recently ran with German Equestrian premium casual fashion brand Kudamono.

Kudamono, founded in 2016 by experienced fashion designer and avid equestrian Nele Obst, offers a unique point of view to the equestrian world by providing immaculate styles, casual street to stable looks and technically top-notch garments hero-ing all-time favorite: denim.

Although they already have an established brand with a very distinct voice, story and point of view, they got in touch with ‘The stylish equestrian consulting’ to help take their business to the next level.

After a few initial phone calls determining the exact challenges Kudamono was currently facing and goals they wanted to reach, we decided that a full day workshop would be the best option for them.

In this 1 DAY workshop we covered four seasons in one day:

1. Branding health check and (re) positioning

2. Marketing communication strategy and planning

3. Social media marketing strategy

4. Retail / B2B marketing strategy

A super intensive, but fun and productive day I would say!

 

Need help kick-starting, re-positioning or branding your business?

Interested in a brand health check or intensive workshop?

Get in touch with The stylish equestrian today for a free 30min call

 

Brand coaching + visibility​: a winning​ team

EQ Athletica Product review 3I’ve had the pleasure over the past few months to work with a young entrepreneur to start up a new line of technical riding breeches: EQ Athletica. Manon Schuten, the founder, is the visionary behind the brand, the designer and the one with the drive to launch an innovative new product into a difficult and saturated market.

I’m incredibly proud to say that this week the brand has gone live and is ready to sell via their online shop thanks to an intensive coaching process including the definition of the brand story, the USP, defining the communication strategy and determining a long-term growth strategy.

One of the benefits of working with The stylish equestrian consulting as your brand growth partner is that we can offer not only tailor-made start-up coaching or brand re-positioning, but also immediately offer a platform for visibility to a targeted equestrian audience by leveraging The stylish equestrian social media (Instagram, Facebook and blog): Brand coaching + visibility: a winning team

Go have a look at the latest product review for EQ Athletica’s first line of technical breeches and get in touch if this could be an option to help boost your brands’ awareness and visibility.

The stylish equestrian consulting collaboration with Equitrends Magazine

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Equitrends is THE magazine for retailers, producers, and service providers in equestrian sports. With a focus on the German, Austrian and Swiss market, but with a reach going far beyond the Germanic countries in Europe, Equitrends is the ultimate business to business equestrian platform.

They not only provide a monthly magazine, but are also actively present at the bi-annual SPOGA horse trade fair in Köln with their SPOGA awards program recognising excellence in a variety of categories, but also have a strong collaboration with E-Horses working on providing social media and marketing support.

Screen Shot 2017-06-30 at 08.43.35The stylish equestrian consulting teamed up with Equitrends initially on a style post for their April 2017 issue (read the April article here: equitrends_0417_Archiv country style), which is all about contemporary country style. They have since extended the collaboration to a regular column about winning with social media in the equestrian world. (read the May article here: equitrends_0517_Archiv social media schule )

 

The June issue will be out any day now, you can go to their website and order your trial edition for free right here.

Special thanks goes out to journalist and contributor for Equitrends magazine Jeannette Aretz.

How to get more likes on Instagram – equestrian style…

Screen Shot 2017-02-16 at 17.12.26.pngData tells us that colorful pics, particularly those predominantly washed in blue, get the most likes on Instagram (blue, really?). But it takes more than a fast filter to attract, and engage, a dedicated following on instagram.

I’ve done some searching to find the magic formula… which unfortunately doesn’t exist. I did however come across some top tips from the fashion industry and have translated them into equestrian relevant instagramming tips and tricks.

 

1. Be you

If you want to build a real presence on Instagram, you must first and foremost “be you” or keep it real (read more on that here….), and although you should keep your followers engaged with a regular flow of relevant and curated content, there should not be an overdose of you. Most successful instagrammers and bloggers mix it up with a few personal posts and other original content. So maybe mix up the horse selfies or Eskadron sets with a spontaneous snap or an impression of your beautiful barn surroundings.

2. Find your groove

Finding your groove applies to how you pace your posting to the general ‘theme’ of your stream. Being consistent helps followers to get a sense of who you are and really get connected to your point of view. It took me over a year to find my groove, but paying close attention to what your followers want to see, is worth the time spent and the homework done. Find what they love and suits you best and stick with it. This takes time and there will always be a pic with a little less engagement, but keep going. Do you have great shots of you and your horse at competition, or are you best at artistic seat shots, and do your followers respond to these? Keep’m coming!

3. Connect

Want to gain engagement fast without compromising your account by using one of the many like-follow bots out there? Connect! Connect with accounts you love and the ones with followers that you think would be a great fit for your account. Find a creative way to collaborate (don’t just ask for a shoutout, there needs to be a benefit for both of you!) and be active on their accounts. On my own account (@the_stylish_equestrian currently at 28.4K followers) a major growth boost has come from my collaborations with larger accounts in the form of special edition blog posts. This not only got me noticed, but also landed me some great new Instagram friends.

Would you like an objective editing eye to have a look at your Instagram and help you find your groove?

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