Digital detox

Screen Shot 2017-03-07 at 07.38.40.pngWhen vacationing in the Philippines, our phones decided to go for a surprise swim in the South China Sea. Imagine the shock and horror of someone who lives off of being a social media influencer and consultant: losing your phone is pretty much like having your right arm chopped off.

 

Well, actually, that’s how it felt the first 12 hours, but then, slowly, it gave me time to have a little think about how much posting is really needed and made me realise that checking the instagram likes and website stats every 20 minutes might not be necessary, especially not when vacationing on a magical Island like Palawan.

Of course I could have used all kinds of pre-scheduling apps like Hootesuite or solve Instagram posting problems with a solution from your pc to Instagram like Gramblr, but me being a bit of a spontaneous, spur of the moment, what’s good right now kind of poster, didn’t think I would need these during our holiday.

So, my forced small scale digital detox got me thinking: how much online activity is really needed and how much is too much? Ironically, I found myself discussing exactly this query earlier this week with a couple just starting their Stand Up Paddle Board business in Ibiza (check’m out here – a must do when on the island!). Well, it depends…. are you intending to become a social media influencer and want to get noticed by brands, then probably there really is no limit to how much you post, as long as you retain the quality over quantity rule. Are you a small business and want to attract customers, then relatively slow is probably the way to go, focusing more on generating website traffic and loyal followers, but even here, quality over quantity is the golden rule.

Island vacationing has given me ample examples of when the digital addiction might be taking the upper hand. A few 20 something girls for example, were with us on a magnificent tour of the Bacuit archipelago and spent most of their time checking their selfies and their likes in insta: seems like a bit of a pity to not enjoy the magical location and moment a bit more. Hey, I was also guilty of a selfie or two and posted a quick update to my Instagram stories (with a back-up phone), but that was it, for most of the time we just enjoyed the view.

Over dinner we encountered a few more 20 something ladies taking pictures of their food. Everyone does it, and if you’re writing a foodie or travel blog, then by all means go ahead. But, if like in this case, you’d like to gain some likes and followers on your social media profiles, maybe a pic of a plain pasta in the wonderful Pilipino Islands is not what’s going to boost it for you.

Quality over quantity, my golden rule. Maybe taking this forced mini digital detox has helped me realise this even more. Taking a few days off (you are on holiday after all) isn’t really a a bad thing. It gives you time to relax, reflect, regroup and come back more focussed and energised.

Would you like to know more about how to find your ideal quality over quantity ratio for your business or social media profile or how to schedule posts so you can enjoy a little digital detox yourself?

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How to get more likes on Instagram – equestrian style…

Screen Shot 2017-02-16 at 17.12.26.pngData tells us that colorful pics, particularly those predominantly washed in blue, get the most likes on Instagram (blue, really?). But it takes more than a fast filter to attract, and engage, a dedicated following on instagram.

I’ve done some searching to find the magic formula… which unfortunately doesn’t exist. I did however come across some top tips from the fashion industry and have translated them into equestrian relevant instagramming tips and tricks.

 

1. Be you

If you want to build a real presence on Instagram, you must first and foremost “be you” or keep it real (read more on that here….), and although you should keep your followers engaged with a regular flow of relevant and curated content, there should not be an overdose of you. Most successful instagrammers and bloggers mix it up with a few personal posts and other original content. So maybe mix up the horse selfies or Eskadron sets with a spontaneous snap or an impression of your beautiful barn surroundings.

2. Find your groove

Finding your groove applies to how you pace your posting to the general ‘theme’ of your stream. Being consistent helps followers to get a sense of who you are and really get connected to your point of view. It took me over a year to find my groove, but paying close attention to what your followers want to see, is worth the time spent and the homework done. Find what they love and suits you best and stick with it. This takes time and there will always be a pic with a little less engagement, but keep going. Do you have great shots of you and your horse at competition, or are you best at artistic seat shots, and do your followers respond to these? Keep’m coming!

3. Connect

Want to gain engagement fast without compromising your account by using one of the many like-follow bots out there? Connect! Connect with accounts you love and the ones with followers that you think would be a great fit for your account. Find a creative way to collaborate (don’t just ask for a shoutout, there needs to be a benefit for both of you!) and be active on their accounts. On my own account (@the_stylish_equestrian currently at 28.4K followers) a major growth boost has come from my collaborations with larger accounts in the form of special edition blog posts. This not only got me noticed, but also landed me some great new Instagram friends.

Would you like an objective editing eye to have a look at your Instagram and help you find your groove?

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Tips on how to become an (equestrian) social media influencer

equestrian-social-media-influencerSocial media influencer marketing has become one of the most effective channels to reach modern day consumers. This tricky ones, that are increasingly hard to catch through conventional channels. Ironically, one of the oldest tricks in the book has become the key player in modern day marketing: word of mouth…. social media word of mouth that is: customers often prefer to research a brand on their own and only rely on feedback or recommendations from someone they trust. The impact of social media influencers on marketing campaigns is ever increasing as they are seen as experts in their particular field (i.e. Equestrian) and effective partners for sharing a particular brands’ message.

So, if you’ve been dreaming of becoming one of those respected social media influencers, how do you get there? Here’s a few top tips to get your started …

1.Be active, be selective and focus 

If you’re starting out with any social media channel, it’s best to have some content already up and running before your start ‘pushing’ your presence (for example 6-9 posts on Instagram). Post regularly to keep your followers engaged and interested and be active on the peoples accounts to show your own interest and alert them to your online presence. Keep in mind as a golden rule: quality over quantity. Don’t post for the sake of posting, rather wait a bit and post quality content of which you are proud, fits with your personal branding and really represents what you stand for. Only then will you be an attractive partner to the brands that feel like you could be a great spokesperson for their brand. Focus on finding your voice, your niche and speciality and stick with.

2.Engage, interact and build meaningful relationships

Despite that fact that, or maybe because, social media is not live personal interaction, there is an increased need to create meaningful relationships. A great way to get loyal followers is to engage in conversations with other social media influencers, like peoples work, work on collaborations and follow others. Most importantly: be real and be you. Nothing beats authenticity and genuine interaction. Read more about this here.

3.Keep going!

What? Only 2 followers gained today? Don’t give up! Rome wasn’t built in a day and neither was Kylie Jenner’s social media empire. Give it some time to build up a credible quality presence across multiple channels.

Still a bit lost? Get in touch, we can help you with your social media presence and personal branding!

Commercial strategy… equestrian style

Ever wondered what makes up the different aspects of a commercial strategy?

Here’s an overview the helps demystify the magical world of marketing, PR, advertising and branding…. equestrian style….

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Get in touch if you need help on any of these aspects: The stylish equestrian consulting is here for all your equestrian (social media) marketing needs, can boost your PR with a network of equestrian social media influencer, sort out your advertising strategy for you or help you create a (personal brand).

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Size matters

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Size definitively matters when getting the right social media influencer to represent your brand, but bigger is most definitively not always better.

The 300K+ Instagrammers and Youtubers of the social media world might seem like the perfect spokespeople for your product (shoutout marketing). You know that influencer marketing is the way forward, you did your homework, you found an account that has relevance to your brand, you agreed to a feature fee and boom, you’re in business.

But, what seemed like the perfect fit, all of a sudden turned out to have resulted in very limited return for your brand. Fine, the account you choose has over 300K followers, which on the surface seems huge, but the engagement on the posted content turns out to be very low and there is little to no additional traffic nor an increased follower count on your social media profiles.

What happened? Bigger is better, right? Not always. These mega influencers (300K and up) often have either artificially grown accounts with a generous portion of fake followers, or have started on an already established 100K+ account with non relevant followers. This results in a big followers count, but not necessarily followers that care.

Still, social media marketing and working with influencers is defectively THE way for forward for 2017 and onward. It could however be more effective to work with a few smaller, yet REAL and very specialised accounts with high follower engagement as opposed one big one.

Smaller ‘micro influencers’ (20-150K) will often have a more authentic and specific follower profile within a certain region or demographic that can be very relevant for your brand or product.

When choosing the right accounts to represent your brand look for signs of high engagement (likes, comments, shares), authentic pictures and a real person behind the account as opposed to ‘just’ followers.

Need help finding the right influencers to represent your equestrian business? Are you a successful micro influencer looking to represent your favourite equestrian brands?

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