An exquisite example of how social media can support and elevate a rider and brand partnership is the collaboration of Jessica von Bredow-Werndl with Hermes.
A collaboration that goes far beyond the conventional boundaries of sponsorship and is a true balanced partnership between a famous, respected and renowned dressage rider and a French heritage luxury brand with strong roots in the equestrian world.
Mid 2016 Hermès released a stunning short film, featuring German dressage rider Jessica von Bredow-Werndl.
“When you experience those magical moments, you feel as if you’re watching a dance, an actual dance between the horse and the rider. That’s what dressage means to me.” Bredow-Werndl says in the film.
And more recently the perfect partnership related another stunning video celebrating the Hermès Arpège Dressage saddle.
Hermès has a multitude of other collaborations broadly shared via social media reaching a very targeted audience of luxury loving equestrians.
Jessica is not the only one with an admirable partnership with Hermès, another great example is their collaboration with Rodrigo Pessoa, among others.
Contact us for more information on leveraging social media as a growth accelerator for your brand or personal PR and creating the perfect partnership between brand and rider.